ABOUT THE PROJECT
F45 Training Melton required copy for their 8 Week Challenge marketing collateral. The client required a tri-fold brochure specifically designed to entice prospective members to sign up to their FREE 7-day trial. The brief was to showcase the benefits of the training and community whilst highlighting their point of difference compared to neighbouring studios. In addition, copy was provided for an A4 double-sided information sheet. The brief was to communicate a large amount of information including simplifying complex language and processes to help challenge members understand the program, nutritional phases, supplements and eligibility requirements.